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Welcome to The Toyworks in Sebastopol, CA. At this time, we are displaying a few of our products for you to view online, but our website is not setup for online purchasing.

If you would like to make a purchase, please call 707-829-2003 or stop by our store. Remember, we can have it gift wrapped and ready for you to pick up ! Thank you.

About Us

The Toyworks ~ selected Toy Retailer of the Year 2004 for the entire Western United States!


The Toyworks, Sonoma County's oldest independently owned toy business, was named Toy Retailer of the Year 2004 for the western United States by the Western States Toy and Hobby Representatives Association.

The award is given to the retailer who best embodies the goals of the WTI-IRA which include "...to market and sell wonderful, safe products through integrity and vision with the understanding that it's our children who ultimately benefit.”

Please visit us in Sebastopol near the Plaza:

Established in 1977, The Toyworks offers over 15,000 different items and prides itself on personal service and free gift wrap. Owners John and Marilyn Goehring are ex-teachers who stress their philosophy of providing the largest selection in the North Bay of top quality, educational and creative play products that stimulate the child's development. They purchase products from over 500 manufacturers and have been able to be successful against the corporate toy stores and big box retailers because of this. Toys R Us was quoted recently as having 9000 different items, in this some article it pointed at Wal-Mart carries only 3000 different toy items. The Toyworks offers 15,000 different items. So browse through our online catalog, but to really see all our selection, be sure to come check us out in person!

What our customers have said while shopping with us:

"You guys are absolutely the BEST toystore. I would drive for an hour to get to this store.”  ~ Becky

"Now that I know about this store I have't gone anywhere else. Such a great selection, and you gift wrap for FREE!"  ~ Deanne

"I just bought my little girl a set of pots and pans. I have been looking for a set like that in every store and could not find it. The only thing I found was that cheap plastic junk. She loves it! Guaranteed we will be back!"  ~ Shelly

"You still have the best toy store in California. Over the years I have bought for my own children, for myself as a collector, and now for my grandchildren. I've been everywhere and you can't beat this place. I hope you stay in business another 30 years.”  ~ Evelyn

We hear comments like these every day. That's what keeps is working so hard to bring a unique experience to this community.

Marilyn and John


Best Toy Store in the West

Store Hours



Mon - Sat: 10am - 6pm
Sun: 10am - 5pm



Toy Works Takeout

...Toys by Brand